Welcome to CoopCraft

Coopcart — Connecting Artisans with the World, One Craft at a Time.

We connect millions of buyers and sellers around the nation, empowering people & creating economic opportunity for all.

Coopcart is a dedicated platform created to promote and empower India’s rich handicraft heritage by connecting skilled local artisans directly with customers. Coopcart is a brand developed under the Comprehensive Handicraft Cluster Development Scheme (CHCDS), designed by the Ministry of Textiles through the Handicrafts Department and implemented by the MP State Cooperative Union Bhopal.

Our mission is to support and uplift local artisans by providing them with a direct-to-customer (D2C) platform where their creativity, craftsmanship, and traditional art forms can reach buyers across India and beyond. Through Coopcart, we aim to preserve India’s cultural heritage while creating sustainable livelihood opportunities for artisan communities.

Every product showcased on Coopcart reflects authentic handmade craftsmanship, cultural values, and the dedication of talented artisans from different regions. By choosing Coopcart, customers not only purchase unique handcrafted products but also contribute towards empowering local artisan families and strengthening India’s handicraft ecosystem.

45M

Products for sale

1.8M

Sellers Active on Martfury

30.6M

Buyers Activie on Martfury

$2.64M

Annual gross merchandise sales

Discover Martfury’s Journey​

January 2004
Gets launched as online martketplace merchant by Martin Garrix in United States.
May 2006
Attracts first investor, Herba Beauty Care, and receives $10 million investment
December 2008
Gets $45 million more as Bison Coporation Partners jumps on the investment bandwagon
February 2012
Gets launched as online martketplace merchant by Martin Garrix in United States.
September 2015
Gets launched as online martketplace merchant by Martin Garrix in United States.
July 2015
Gets launched as online martketplace merchant by Martin Garrix in United States.

Meet Our Leaders

Robert Downey Jr

CEO Founder

Robert Downey Jr

CEO Founder

Robert Downey Jr

CEO Founder

Robert Downey Jr

CEO Founder

Robert Downey Jr

CEO Founder

Robert Downey Jr

CEO Founder

Robert Downey Jr

CEO Founder

Awards & Recognition

Industry leaders and influencers recognize Overstock as one of the most trust worthy retail companies in the U.S., ranking high for both customer and employee satisfaction.

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